Pin Talk - Pinterest Tips and Updates for Creators

S1E9 Why We Have Multiple Pinterest Accounts (And Is It Worth It for You?)

23 snips
Jan 16, 2025
The hosts delve into the complexities of managing multiple Pinterest accounts, stressing the need for strategic planning and adherence to community guidelines. They explore the importance of building a profitable primary account before expanding and discuss the challenges of niche content, especially in travel. Tips on effective keyword usage, collaborative group boards, and risk management are shared. Engaging content creation aligned with user interests is emphasized as crucial for successful Pinterest strategies.
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ADVICE

Start With One Account First

  • Focus on making one Pinterest account linked to one site profitable before expanding.
  • Give that account a solid year of consistent effort before considering multiple accounts or sites.
INSIGHT

Power of Singular Brand Focus

  • Most high-earning sites focus on one site with a singular effort rather than spreading efforts thin.
  • Building a personal brand can increase engagement and long-term success on Pinterest.
ANECDOTE

Example: Wife's Focused Pinning

  • Tony Hill's wife pins exclusively recipes from one website she loves for desserts and treats.
  • This behavior confirms that a Pinterest account can focus only on one site's content and still be normal.
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