#44: Could Niching Down Be the Fastest Way to Scale?

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?

In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out. Click HERE to check out Opt Spot, and click HERE to transform your marketing business into a StoryBrand Certified Agency.

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