Nir Kabessa, Co-Founder and CEO of Yup, discusses the evolution of web3 social, the importance of in-person events for building community, transitioning from blockchain to Yup, integrating web3 experience on mobile devices, exploring drop mechanics and NFTs, the evolving Lens ecosystem, and the impact of new technology on content creation and collaboration in the space.
Yup functions as an aggregator that allows users to personalize and curate their own feeds across various platforms and protocols.
Yup leverages the EVM as a social network, enabling content creators to mint NFTs and establish ownership, fostering powerful connections and community building.
Yup continually evolves with new features and expands its capabilities, empowering users to easily curate, discover, and participate in the expanding web3 ecosystem.
Yep focuses on bringing the web3 experience to mobile devices, incorporating features like push notifications and seamless communication across platforms, providing a personalized and cohesive social media experience.
Deep dives
Aggregation and Composability of Content
Yup functions as an aggregator that transcends platforms and protocols, allowing users to curate and personalized feeds. Its content can be composed, reused, and customized across various platforms, making it multifunctional and accessible in different ways.
The Power of Personalized Curation
Yup prioritizes personalized curation and content moderation, giving users the ability to create multiple feeds and apply filters. Users can tailor their content consumption based on specific platforms, keywords, time ranges, and more. This user-centric approach enhances the overall experience and ensures content is relevant and engaging.
Ownership and Contextualization of Content
Yup leverages the EVM as a social network, allowing content creators to mint NFTs and establish ownership. By contextualizing content across various platforms and maintaining ownership transparency, users can access articles, participate in specific events or communities, and engage with like-minded individuals. This creates powerful connections and fosters community building.
Future Possibilities and Continued Innovation
Yup continually evolves with new features and expands its capabilities. For example, their mobile beta app introduces additional features like feed filters, personalized feeds, and options to cross-post content. The platform empowers users to curate, discover, and participate in the expanding web3 ecosystem with ease and flexibility.
Aggregated search and profiles across platforms
Yep offers users the ability to search deeply across multiple platforms and profiles within the EVM ecosystem. Users can search for specific topics or content related to a particular person, and Yep's search feature is considered one of the most comprehensive for aggregated search in web 3. In addition, Yep's social profile feature aggregates handles, usernames, and avatars from various platforms, allowing users to curate and showcase their online presence in one place. All content, including articles, NFTs, and transactions, from these platforms will be aggregated on user profiles, creating a cohesive narrative of their activity across the EVM ecosystem.
Leveraging open standards and protocols
Yep's core thesis revolves around leveraging open standards and protocols adopted by the EVM community, aiming to create a seamless and cohesive social experience for users. The team is exploring and building features such as push notifications that aggregate activity and actions from various platforms, aggregated inboxes for chat conversations across protocols, and the ability to communicate with individuals or Ethereum addresses from different platforms. The use of the ETH address as the main identity in web 3 messaging protocols enables anonymous, platform-agnostic communication. With XMTP as a messaging standard, users can communicate with others while maintaining their identity across various platforms. The permissionless nature of XMTP allows anyone to communicate with others, enhancing composability and enabling a new kind of messaging experience.
Bringing the web3 experience to mobile
Yep focuses on bringing the web3 experience to mobile devices, allowing users to access and engage with the ecosystem on the go. By incorporating features like push notifications, users can stay connected and receive updates about events, drops, or voting opportunities even when they are away from their computers. The ability to interact with DMs and messaging on different protocols through the ETH address provides seamless communication across platforms. The goal is to create a mobile app that aggregates content and interactions from multiple platforms, giving users a personalized and cohesive social media experience. Through the aggregation of content, profiles, and identities, Yep aims to offer users a refreshing and relevant way to engage with web3 social media, free from the noise and limitations of traditional platforms.
Nir Kabessa is the Co-Founder and CEO of Yup, along with Co-Founder Vernon Johnson.
Yup is the best of web3, all in one feed. Aggregating the best content of Lens, Farcaster, Mirror, NFTs, and Crypto Twitter. A new way to curate your own feed and post across platforms.
Nir was President of Blockchain at Columbia from 2018 to 2020. Since 2020 he’s been a Mentor at the Columbia IBM Blockchain Accelerator. He’s a speaker and investor, contributing at publications including Forefront, Hacker Noon and Big Think.
Writing topics include EVM Network Effects, NFTs & the Meme Economy, The Super DApp Thesis, and Curator Economy: Monetizing Taste in Web3.
In this episode we talk about the EVM as a social network. The rapid evolution, growth and experimentation we’re seeing in web3 social. What it means for DAOs and media networks like UFO. Nir’s early origins in the crypto space, starting way back in 2014 and ramping up from 2017.
SPONSORS
Zerion combines every corner of web3 in a simple and intuitive app for self-custodial humans. Discover the hottest NFT collections, track your DeFi rewards, and vote in DAOs across 10+ chains. Get started at zerion.io
Lens Protocol is the open-source tech stack for building decentralized social media applications. A permissionless and transparent social graph that is owned by the user. Lens is the last social media handle you’ll ever need to create. Visit lens.xyz
Yup is the best of web3 all in one feed. Aggregating content across Lens, Farcaster, Mirror, NFTs, and Crypto Twitter. Search across platforms, customize your feed, and show off your NFTs and POAPS on your profile. Visit yup.io
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