Level-up Engineering

We’ve Adopted Modern Practices, Why isn’t Product Development Great yet? - Challenges in Product Development

Mar 13, 2024
Gil Broza, a seasoned expert in value delivery and agile leadership, shares his insights on enhancing product development. He explores why traditional speed in development hasn’t translated to quality, emphasizing the need for a systemic approach rather than isolated improvements. Gil advocates for putting people first, stressing transparency and responsibility. He discusses the importance of incremental strategies for better outcomes and the value of a cross-functional coalition for sustained change, using real-life examples to illustrate his points.
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INSIGHT

Faster Development, Not Better Products

  • Development speed has increased but product quality and user-value delivery haven't kept pace.
  • Many organizations adopt practices partially and then stop improving the whole system.
INSIGHT

Think In Systems, Not Silos

  • Value delivery is a system including many roles beyond engineering and product.
  • Choices in one area ripple across the system, so improvements must be systemic.
ADVICE

Start With People, Then Process

  • Start change efforts with people, not process; the environment shapes behavior.
  • Fix practices only after creating conditions where people will use them well.
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