

1703: Product Launch Lessons From Adventure Capital by Chris Guillebeau on Entrepreneurship
May 30, 2025
Dive into key lessons from product launches with insights on authenticity and storytelling. Discover how building trust makes launches feel natural rather than forced. Learn the importance of preparation and understanding customer perception. Emphasize small group engagement for sustainable growth and the necessity of mobile-friendly experiences. Guillebeau stresses making something for someone instead of everyone, highlighting that people connect with stories rather than just products.
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Pricing Perception Varies Widely
- Pricing always invites mixed reactions on value and cost.
- Set prices based on data and customer feedback, not critics or personal feelings.
Finish Early To Reduce Stress
- Prepare your product well in advance before launching.
- Finishing early can make launch day far less stressful and more manageable.
Strong Partners Boost Performance
- Chris worked closely with Nikki Hajal and Celie Pines using CheckVist to track tasks.
- Their collaboration and accountability pushed him to meet deadlines and improve his work.