Dasha Zhukova Niarchos is the founder of Ray, a residential lifestyle brand and real estate development company that builds art-forward residences. Ray's inaugural building in Philly's Fishtown neighborhood comprises 110 residential units and several amenities geared towards creatives and art & design lovers, such as artist studios, co-working space, a gym, a community kitchen, a green roof deck, a lobby living room and an independent art bookstore. One of the best perks of living at Ray is the cultural programming for residents, which includes art classes, gallery openings, and other social activities. The launch of the Philly building was a success, completing lease up in 8 months and proving the thesis that renters want to live in beautifully designed spaces that enhance their everyday experience. Ray's next building in Harlem is designed by Frida Escobedo and includes a new home for the National Black Theatre. The building comprises 222 mixed-income units, a similar suite of amenities, and stunning views of New York from its rooftop terrace.
Prior to founding Ray, Dasha founded the Garage Museum of Contemporary Art in Moscow in 2008. The Museum was designed by Rem Koolhaas and is Russia's first and only contemporary art archive. In 2011, she founded Garage Magazine, which she sold and bought back from Vice Magazine. Dasha is also a co-founder of Artsy, a digital art marketplace and discovery platform. She also serves on the board of several organizations and companies, such as the LA County Museum of Art, Soho House, The Met, and more.
In this interview, we dove into the business of combining art, design, and real estate development into a cohesive lifestyle brand. I'm excited about Ray because I believe that branded real estate will be a big consumer trend, and I also like the way that Dasha is executing her vision with thoughtfulness and attention to detail.
Thank you Peoplevine for sponsoring this episode. Peoplevine is trusted by the best brands in the members club business. Book a free demo to see why at peoplevine.com. Thank you to the team at NeueHouse for supporting The Stanza. NeueHouse is the premier work space in NYC and LA for those in the creative industries. Use code THESTANZA for a special offer when applying for your membership.Interview Highlights:
- How can good design foster community and address the loneliness epidemic?
- Ray’s approach to structuring partnerships with real estate developers
- Placemaking in emerging neighborhoods
- Parameters for choosing the right architect
- Insights from Dasha’s experience in the art world that she brings to Ray
- The impact of art on mental health
- Thoughts on the future of the built environment in urban cities
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