Romeo and Todd Thomas, CRO of Aiden Automotive Technologies, touch upon the essential nature of subject matter expertise in B2B and targeted ABM.
No matter how advanced technology becomes, knowing the nuances of a specific industry or field remains critical.
True ABM requires a deep understanding of the target audience, precise messaging, and tailored approaches.
All that should come from identifying the unique needs and challenges of different stakeholders in target accounts.
Businesses should also not underestimate the role of data in refining strategies. Understanding what works and what doesn't is crucial in iterating for better outcomes.
Tune into this episode to delve deep into the blend of technology, data science, and its impact across various industries. If you've ever wondered about the true value of subject matter expertise in marketing, this episode is a must-listen!
Connect with Todd:
LinkedIn | Webpage
Connect with Romeo:
LinkedIn | Webpage
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