Ep 6: Focus on creativity to grab attention and spark engagement with ECD Jack Gallon

Jul 17, 2025

Jack Gallon, an award-winning Executive Creative Director known for bold, sensory-driven campaigns, explores mail as a creative canvas. He shares inventive, low-cost ideas and big-ticket personalized stunts. Short takes cover using mail to bridge digital, make envelopes irresistible, and engage all five senses to grab attention and boost impact.

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INSIGHT

Mail Is Free-Range Creative

Mail offers unusually broad creative freedom compared with TV or radio, letting ideas

ANECDOTE

IKEA's Dot-To-Dot Offer

IKEA turned a standard door-drop into a calming dot-to-dot that revealed the offer when completed.
That simple playful twist increased engagement by giving recipients something to do.

ADVICE

Combine Digital Targeting With Mail

Use digital to identify and mail to harvest high-value audiences rather than treating channels in silos.
Integrate mail into the journey to amplify relevance and overall campaign impact.

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Looking for some creative marketing tips for your next campaign?

Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.

Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.

During the episode, Jack and Rory share:

Why great ideas needn’t break the bank when it comes to mail
How mail can complement other media and tell a fuller story
Real-life success stories with mail marketing from IKEA, P&O Cruises and O2
Why mail creativity is almost limitless

Listen in on the conversation and wander through the meadows of imagination to discover what great mail ideas look like.

00:00 Intro

1:50 Why direct mail marketing is a stage for creative ideas

03:15 Physical creative mail can enhance digital

04:05 Why the silo effect can impact brand storytelling

5:11 Jack’s examples of creative direct mail – P&O Cruises and O2

07:48 Rory & Boots UK – The impact of personalisation in marketing

09:33 Why appealing to the five senses matters

11:17 Outro

Jack Gallon is an award-winning Executive Creative Director with years of experience shaping standout campaigns for some of the world’s most recognised brands.

Currently ECD at The Gate London, Jack brings a rare blend of conceptual brilliance and strategic sharpness to integrated brand, CX and social work.

He has helped brands like Virgin Red, O2, Shell, Royal Mail, SMARTY Mobile, The AA, Akzonobel and Peugeot achieve their creative goals.

Follow Jack.

LinkedIn - https://www.linkedin.com/in/jack-gallon-81b57922/

Follow Rory.

LinkedIn - https://www.linkedin.com/in/rorysutherland/

X - https://x.com/rorysutherland

Watch the full episode.

Website - https://www.marketreach.co.uk/mail-unleashed/jack-gallon-mbastack

YouTube - https://youtu.be/JvJy9gG6kKY

Looking for innovative marketing ideas to spark your creativity. Follow us to get those creative juices flowing. ⬇️

LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/

X - https://x.com/MarketreachUK

Facebook - https://www.facebook.com/p/Marketreach-100057126832884/

TikTok - https://www.tiktok.com/@marketreachuk