Good Content with Shannon McKinstrie Find Your Content Rhythm and Build a Simple Content Strategy
Today, I’m bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you’re feeling overwhelmed by all the social media “rules,” you are not alone, that’s why I’m sharing my simple approach to building a content strategy that actually works. I’m breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you’re posting once a week or three times a day. I’ll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!
In this episode we’ll be covering:
- Dtiching the content creation overwhelm during the busy holiday season.
- Feeling stuck with content marketing buckets and rigid notions of when and how often to post.
- Tips for picking a posting rhythm that fits your lifestyle and goals.
- Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions.
- How using any of the 4H’s can be nurturing and engaging.
- Examples of viral hooks and relatable content ideas to boost audience connection.
Featured content in this episode:
- Webinar: 4H Method Fix
- Dear Algorithm
- The hook that’s blowing up peoples accounts right now
- Birthday
- Scorpio Season
- Back with your long distance friend!
Recommended episodes:
- Episode 049: Relatable Humor That Says “They Get Me!”
- Episode 067: The Importance of Belonging on Social Media
- Episode 075: Here’s What I Would Post for You on Instagram This Week
- Episode 086: Give Your Social Media Content a Holiday Twist
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!