On this episode of the STICK TALK podcast, the boys sit down with influencer Anthony Carter. They discuss Anthony's journey in business, starting from when he moved to Tampa with only $1000 to his name. They talk about his experiences in college, his job at Boeing, and how he got into the influencer marketing agency business. They also touch on his relationship with his cousin and the eventual breakup of their business partnership. Anthony shares his experiences working with clients, organizing events, and transitioning into business events. CONNECT WITH ANTHONY CARTER: Youtube: https://bit.ly/3RwcCjN Instagram: https://bit.ly/3PjmGtM Business website: https://bit.ly/3LtPZsA ABOUT THE GUEST: Anthony is a successful entrepreneur who has made a name for himself in the influencer marketing agency business. He's the CEO of social closers which is a full scale sales and scaling group that focuses on helping high ticket coaches and service providers take their businesses to the next level. CONNECT WITH THE BOYS Andre's Twitter: https://bit.ly/43CmRpj Andre's YouTube channel: https://bit.ly/43JeVTc Christian: https://bit.ly/3rG7D5b Christian’s YouTube: https://bit.ly/3OaEhmX Dan: https://bit.ly/3Oxcted WORK WITH THE BOYS Implement our cold email system into your own business: https://bit.ly/3YbkUz5 Time stamps: 0:00 - Start 1:24 - Anthony talks about moving to Tampa with only $1000 3:10 - Anthony discusses his college experience 6:01 - Anthony shares how his cousin inspired him to start an influencer marketing agency 8:38 - Anthony discusses the importance of short-form content 9:36 - Losing the business after the client dropped 10:13 - Anthony explains how he launched his agency 17:31 - Anthony discusses his strategy for promoting events 18:14 - Anthony talks about his experience organizing and promoting concerts in Atlanta 23:00 - Anthony discusses his transition from organizing entertainment events to business events 26:30 - Anthony talks about the importance of Sponsorships for events 29:47 - Why you should work with established businesses 35:24 - Offer creation and lead generation for businesses 37:26 - Building for the long term and creating exit opportunities 43:51 - The dark truth about colleges 45:07 - Companies recruiting at universities 48:17 - The dangers of credit funding programs 52:03 - The importance of building the right team 54:23 - Why Twitter is a great marketing tool 1:01:13 - The Power of Connections 1:05:20 - The value of being transparent about one's journey 1:10:16 - The importance of positioning offers well and creating good sales assets 1:11:39 - The challenges of balancing work and personal life 1:16:30 - Living in Tampa and building an empire 1:18:59 - The state of America today Topics: sponsorships for events, short-form content, marketing agency, college, strategize events