IBF On Demand sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: http://bit.ly/business-forecasting
01:38 CEO's don't get demand planning
03:52 #1 Forecast error is not the goal
08:15 #2: Forecasts are not the same as targets
11:47 #3: Don't manipulate the forecast to justify decisions
16:09 #4: Stop making our job harder!
23:10 #5: Success depends on specialization
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