BONUS: What’s next for marketing? with Mark Read, WPP

In this episode, Jane Ostler and Andrew Stephen speak to Mark Read, the CEO of WPP, the world’s largest marketing and communications company, operating in 112 countries. Discover how it was affected by COVID-19, and what has changed in the media and marketing landscape as a result of the pandemic. How has WPP been helping clients to “react, recover and renew”? What is really going on with the “digital acceleration”, and are all companies really ecommerce companies? As we move into 2021, will we see a move from activism to action, or a new approach to social media as context becomes ever more important to advertisers? And why do brands need to figure out their “data story”? 

Read our Media Trends & Predictions for 2021.

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