The integration of AI into marketing has the potential to revolutionize how businesses approach their strategies, offering tools that can automate repetitive tasks while enhancing creativity and efficiency. AI platforms are increasingly being used to handle tasks like content creation, social media management, and campaign development, allowing marketers to focus on strategic initiatives.

In this episode of the Asia Tech Podcast, Shalu Wasu, co-founder of gimmefy, shares his insights on blending AI and marketing to create more efficient workflows for marketers. Drawing from over two decades of experience in brand management, agencies, and media, Shalu explains how AI can automate routine marketing tasks, allowing teams to focus on high-impact strategies. 

Some of the topics that Shalu covered in detail include:

• AI isn't just about flashy features or fun gimmicks—it's about driving real productivity.
• Building bespoke AI that can create content that aligns with a specific brand's vision.
• The difficulty of proper AI prompting and how it can be solved.
• How to push AI to become more creative and striking a balance between innovation and automation.
• Why being an entrepreneur and building a business requires one to embrace uncertainty and to navigate ambiguity.