Luke Sullivan is a professor of advertising at Savannah College of Art and Design (SCAD). He is the author of "Hey Whipple Squeeze This: The Classic Guide to Creating Great Ads," considered one of the most iconic and valuable resources ever written on how to succeed in the ad industry.
Luke’s award winning career in the agency world spanned over 30 years, including stops at elite shops like Fallon and The Martin Agency. Today in addition to his work at SCAD, he is a public speaker who has presented talks around the world on building platforms not just campaigns, leveraging cultural tensions to improve creativity, and practical advice on how to get the most out of creative people.
Originally published in 1998, "Hey Whipple Squeeze This" is now in its 5th edition. For those interested in pursuing an advertising career, it is commonly thought of as a sacred text by both Amazon critics and industry leaders. It was voted #5 in AdAge’s list of best all time marketing books.
Additionally, Luke just released his second book, a memoir called “30 Rooms To Hide In,” which Luke describes as “The Shining, but funnier.”