118: Making Video the Cornerstone of Influencer Campaigns

There’s no denying we’re in a video content boom — even shorter-form videos can have outsized impact. And when you add the brand equity, audience reach, and production expertise of an influencer, your video content can attain even greater levels of success.

In this episode, Gabe Gordon, Co-Founder at Reach Agency, speaks with me about the ins and outs of video-driven influencer campaigns.

What we talked about:

- Starting out in a niche, then expanding out to other corners of the market

- Trends in video consumption

- Tips for collaborating with influencers

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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