MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

MarTech Podcast ™ // Marketing + Technology = Business Growth

What Today’s Marketing Leaders Are Missing

Dec 16, 2024
15:33

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale. Show Notes

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