Startup Parent

Doing Less in Business — With Co-Host Cary Fortin (The Friendship Series)

Nov 5, 2018

54:29

#082 — The Friendship Series: Doing Less in Business

If your business could only do one thing, what would it be?

In planning for my second pregnancy, I thought about how to design a business in Startup Pregnant that would serve my life as an expectant mother. Given the constraints on my time and energy, what was mission critical and what could be eliminated from my to-do list?

I got strategic about doing less.

Today on the podcast, Cary Fortin and I continue the Friendship Series, discussing the three-step process I leveraged to design a resilient business that could weather my pregnancy and subsequent maternity leave. We explain how to reframe parental leave as an opportunity to systematize and document a business’ processes and the specific challenges faced by solopreneurs taking a leave of absence. Listen in for insight around getting honest about the number of hours you can REALLY devote to work and making decisions on which projects are integral to your business—and which can be relegated to the Don’t Do list.

FULL SHOW NOTES

Get the complete show notes with episode quotes, photos, and time stamps at http://www.startuppregnant.com/082.

EPISODE SPONSOR & SPECIAL OFFER

One of the biggest challenges we face in business is developing focus, figuring out how to do less and gaining clarity around what’s really important. I have developed a three-step process that helps me simplify and make decisions about when to say no. Get the free guide at https://startuppregnant.com/stop.

All of our sponsor offers are available on our website for you to grab the perks and discounts offered to podcast listeners: http://startuppregnant.com/sponsors.

LEARN MORE ABOUT CARY FORTIN

Cary Fortin is a writer, editor and web designer based in Boise, Idaho. She is also the co-founder of New Minimalism, a simple living platform and declutter + design service, and the co-author of New Minimalism: Decluttering and Design for Sustainable, Intentional Living. New Minimalism brings together the fields of psychology and sustainable design to create holistic, long-term solutions for clients looking to simplify and renew their homes and workspaces. The firm’s work has been featured in Design Sponge, Apartment Therapy, and Yoga Journal, among many other publications.