Imperfect Action
Strategies for identifying your niche (+ 5 red flags if you’re off course)
Mar 26, 2024
Discover the consequences of choosing the wrong niche in business and the 5 red flags to watch out for. Learn how specific niching can boost marketing effectiveness and attract target audiences. Find out why enjoying what you do is crucial and how choosing the right niche can lead to financial success.
13:35
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Quick takeaways
- Selecting a specific niche is crucial at the start to avoid hitting a growth ceiling in the future.
- Standing out in a crowded market requires a narrow niche to prevent diluted messaging and increased competition.
Deep dives
Signs of a Wrong Niche: Growth Ceiling
When starting out, a specific niche is crucial, but hitting a growth ceiling may indicate that the market is too broad. Struggling to make sales can stem from selecting a market that's too expansive. To illustrate, a podcasting coach targeting only podcasters in Brisbane may need to expand to gain more clients once reaching their limit. Focusing narrowly at the start allows for easier recognition and impact in a smaller pool.
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