The Agents of Change Digital Marketing Podcast How to Sell on Retainer with Jillian Vorce
It's not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business's success. It's not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find out what they're really in need of - which isn't always what they initially ask for - and doing it in a transparent way that earns their trust, is the key to success for both your customers and your own business.
Jillian Vorce shares her unique formula for relationship development - and pivoting into a retainer model that's more value based based than commodity based - that has allowed her to earn the trust and confidence of her clients, while also getting a deeper understanding of what her ideal customers really want.