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TikTok's entry into social commerce through Magellan XYZ in Indonesia, disrupting traditional e-commerce. TikTok's attempt to compete with Amazon in the e-commerce market, launching TikTok Shop and discussing its challenges and plans to be successful.
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Quick takeaways
- Tick Tock launched its social commerce project, Tick Tock Shop, aiming to sell products through live streaming with influencers promoting brands and viewers able to buy directly on the app.
- Tick Tock will face challenges in expanding its social commerce project in the US due to the lack of traction for live shopping features in the West, competition from Amazon, and regulatory concerns.
Deep dives
Tick Tock's foray into social commerce
Tick Tock, the Chinese social media company, launched the world's first Tick Tock shop called Magellan XYZ. This social commerce project aimed to sell products through live streaming on the platform, allowing influencers to showcase and discuss brands while viewers could click to buy directly on the app.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode