Quality vs. Quantity
In today’s episode of the Ninja Selling podcast, Matt and Garrett delve into the concept of quality time versus quantity time when it comes to building relationships in the real estate industry. They stress that simply having frequent communication is not enough, and that adding quality to interactions is crucial for developing referrals. Our hosts share practical tips on how to implement the concept of quality time, such as setting goals, focusing on the right activities, and measuring results. They also highlight the importance of building trust and providing value to clients in order to establish long-term relationships.
Matt and Garrett go on to argue that the intention behind the time spent with clients is more important than the number of minutes spent. They emphasize that some relationships require more quantity time than others, and that it's essential to understand who those people are in your life. Overall, today’s episode demonstrates that, by personalizing interactions and staying relevant, agents can create value for clients and avoid generic messaging that fails to resonate, and that, with the right intention and approach, their database can be turned into a source of sustainable business growth.
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Episode Highlights:
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Quantity time versus quality time
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How to apply the concept of quality time to your database
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Tips for measuring your results and staying on track
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Providing value to your database to build trust and long-term relationships
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Setting goals and focusing on the right activities to achieve success
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Learning more about a client's individual needs
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Over-reliance on generic messaging
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The intention behind the time spent with clients
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Planning quality time
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Understanding who in your database needs quality time and who needs quantity time
Quotes:
"Quantity time is important, but it's quality time that really matters."
"It's not just about the activities you're doing; it's about the relationships you're building."
"You need to make sure you're spending your time on the right activities that will actually move the needle."
"If you want to build trust and relationships, you have to provide value to people."
"Success comes from focusing on the right activities and measuring your results."
"But if you really lean into the quality, that's where the referral comes out, where the quantity will maybe lead to that person doing business with you."
"Overcommunicating without that relationship depth is actually more harmful than it is helpful."
"Nobody has a clear idea of who gets the quality time and who gets the quantity time."
"Quality time is determined by intention, not by minutes."
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