The Impact of Digital Platforms on Traditional Media

The introduction of digital platforms has dramatically disrupted the financial model of traditional media, effectively siphoning off advertising revenue that once supported investigative journalism and local reporting. This shift has forced legacy media outlets to adapt to a new landscape where advertising can be targeted more effectively through these platforms. As a result, the integrity of journalism has been compromised, contributing to polarization in public discourse as sensationalized content often takes precedence over nuanced reporting. The challenge now lies in how traditional journalism can reclaim its role and find sustainable funding to ensure its survival in a fragmented media environment.