Today, we’re joined by David Karr, Co-Founder and Chief Brand Cebador for Guayaki. You might recognized the name Guayaki for those bright yellow packages of teas called Yerba Mate in supermarkets everywhere.. and if you’ve been a fan of the show for a while, you probably know a bit about Yerba Mate, or have heard me recommend it for it’s powerful nootropics powers. Well, today, I wanted to interview someone who has devoted a good part of his life to sharing this plant with the world.

My goal for this episode was to explore Yerba Mate, a plant medicine that I’ve used and promoted extensively for the many benefits it offers, but of course, you’ll get much, much more from it.

Throughout the episode, we talk about Yerba Mate and it’s many health benefits, we talk about social entrepreneurship, business, life journeys, and much, much more. David shares his thoughts on how capitalism can be hacked to create and amplify social good, and also explains how he managed to build such a successful company from the ground up. It’s a fantastic episode, and I just know you’re going to get a TON out of it.