SEO Expert: Why ChatGPT Isn't Recommending Your Staffing Firm

Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from the ones that don't.

Don't get left behind.

About Shaun Chojnacki:

Senior Marketing Strategist at Haley Marketing, specializing in SEO, digital marketing, paid media, and content strategy. Previously Marketing Director at iPost, where he doubled organic traffic and drove higher lead conversions. Over a decade of experience blending data-driven strategy with creative execution to deliver measurable results.

In this episode:

• The three-bucket framework for AI search visibility: entity, retrieval process, and independent sources and why most staffing firms are missing all three
• Your About Us page is now your most important AI asset
• One client wrote a single press release about 24 AI placements — within two weeks they owned the top ChatGPT answer for "best AI staffing firm in Houston"
• Another client has won 20,000 AI overviews and appeared in 3,500 LLM prompts in a single month all by writing non-biased comparison articles about their competitors
• Why Reddit is becoming a legitimate SEO strategy and the clever way firms are using post-event feedback threads to build AI-trusted brand mentions
• Location pages aren't enough anymore you need township-level pages, and the firms building them now are the ones AI will serve up tomorrow
• The hidden cost of inactivity: every month you wait, a competitor locks in first-mover advantage on AI overviews you can't get back
• Why publishing AI-generated content at scale can get your site blacklisted and what to do instead
• Job-related keyword pages almost never work for staffing firms

About the Host:

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Sponsors and Offers:

Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/