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In this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.

https://instant.one

Why DTC listeners should care:

As acquisition costs rise and margins tighten, converting the traffic you’re already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.

In this episode, you’ll learn:

How Instant identifies and emails 40% of anonymous visitors
What makes Instant AI’s flows more effective (and hands-free)
Real-world case studies showing rapid, scalable email revenue growth
Why retention teams are using Instant as their co-pilot for Q4 prep
What separates brands who see huge value vs. those who don’t

If your site gets traffic but your email list isn’t growing fast enough—and your flows aren’t converting as they should—this is the bonus episode to get ahead before Q4.

Timestamps:

00:00 - Why 98% of website traffic goes unidentified

02:00 - Instant's founding story and mission

04:30 - How brands can prep for Q4 success

08:00 - Turning traffic into ROI through identification

10:00 - Instant's results with brands like Liquid IV

13:00 - Compounding revenue through retention

16:00 - Who Instant is best suited for

18:00 - A/B testing and measuring incrementality

21:00 - Automating flows with Instant AI

24:00 - What's next for Instant

Hashtags:

#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads

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