On the Record by Leadpages Clarify Your Message with Cindy Schulson
Jun 18, 2019
24:42
Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd.
Cindy is the founder of MarketingFromWithin.com, which trains coaches on how to clarify, share, and monetize their core message in their business.
Top Takeaways
- It’s never one and done. Our business, our niche, our message continue to evolve and refine themselves.
- Market with heart instead of hype. Honor yourself and the people that you're here to help instead of operating from a place of manipulation.
- Build on your successes. Leverage your experience and strengths in your business, and align it in a way that you're passionate about.
- Check your ego at the door. If you don’t like your voice or image on the screen, focus on the people that we're here to serve, and you’ll get over that hump.
- Learn by listening. Sometimes the best education is not in books or podcasts, but simply in listening to what your ideal customers are saying.