This episode profiles entrepreneur Michael Burdell and how he has leveraged the powerful rhythm of setting and reviewing goals to continually challenge himself, grow his career, and start new businesses. Michael rose from a $40k door-to-door sales job to generating over $173M in revenue by regularly setting daily, quarterly, and annual goals. Through fascinating stories from his journey in sales, healthcare, and now entrepreneurship, Michael provides invaluable insights into how setting goals has helped him achieve more personally and professionally.

Takeaways:

• Michael sets goals on a daily, quarterly, annual, and long-term basis for personal, professional, and business goals.
• Tracking goals and keeping score has helped Michael hold himself accountable and course correct when needed.
• Seeking out and creating new opportunities through goal setting led Michael to start his own night golf business.
• An athlete's mentality of setting targets and tracking performance has served Michael well in sales and business.

Resources:

• Traction, by Gino Wickman (book)
• The 21 Irrefutable Laws of Leadership, by John Maxwell (book)
• What the Heck is EOS?, by Gino Wickman (book)

‍Connect with Michael Burdell:

• LinkedIn
• arizonanightgolf.com

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