Expert Zeynep Tufekci discusses surveillance capitalism, AI marketing, press health. They cover topics like ransomware attacks, fake news, impact of internet on reality, social media manipulation, ethical concerns in persuasion tactics, historical ties between media and propaganda, influence of AI in advertising.
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Quick takeaways
Surveillance capitalism enables authoritarian control through precise manipulation and targeting of individuals on social media platforms like Facebook and Twitter.
Social media algorithms amplify persuasive techniques in political campaigns, influencing voter behavior and perpetuating echo chambers that spread misinformation.
Deep dives
Zeynep Tufekci's Diverse Background and Research Interests
Zeynep Tufekci, a contributing opinion writer at the New York Times and an associate professor at the University of North Carolina at Chapel Hill, discusses her unique path into studying the intersection of technology and society. With a background in computer programming and an interest in ethical implications of technology, she delves into social movements, privacy, surveillance, and the impact of big data and algorithmic decision-making.
Rise of Authoritarianism and Surveillance Capitalism
Tufekci expresses concerns about the intersection of surveillance capitalism and authoritarian control, facilitated by the data collection and persuasion techniques employed by platforms like Facebook and Twitter. She warns of the ability to surveil populations, manipulate opinions, and target individuals with precision, creating a potentially dangerous tool for authoritarian regimes.
Impact of Social Media and Fake News on Elections
Analyzing the role of social media in elections, Tufekci highlights the segmented targeting and psychological profiling used in political campaigns. She explores how persuasive techniques amplified by social media algorithms could influence voter behavior, emphasizing the need to address the spread of misinformation and echo chambers in online spaces.
Challenges and Ethical Considerations in Digital Information Age
Tufekci emphasizes the challenges posed by the digital information age, where individuals are exposed to targeted persuasion and manipulation without full awareness or defenses. She calls for critical examination of emerging technologies' impact on public discourse, advocating for education on recognizing and resisting manipulative messaging in an increasingly data-driven and algorithmically controlled environment.
Sam Harris speaks with Zeynep Tufekci about "surveillance capitalism," the Trump campaign's use of Facebook, AI-enabled marketing, the health of the press, Wikileaks, ransomware attacks, and other topics.
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