Being a Tastemaker in Your Category, with Gail Becker, Founder and CEO of CAULIPOWER

The newest diets and food fads are hard to keep up with, and some come and go without you even noticing. But there are some things that aren’t just passing trends. Cauliflower-based foods is one such thing, and no one in the category has done more for the movement than CAULIPOWER. Why? Because not only is CAULIPOWER gluten-free, it’s also absolutely delicious, which is what Gail Becker, the founder and CEO of CAULIPOWER, believes is the secret ingredient to success. 

On this episode of Up Next in Commerce, I sat down with Gail for a fun chat about how she went from cooking a disastrous cauliflower pizza in her kitchen to running one of the fastest-growing frozen food brands around. She talked about how she got her foot in the door at Whole Foods, what her omnichannel strategy looks like, and why you should never let the copycats in your category get to you. Plus, stick around to hear the story of how a tiny pink house changed the course of Gail’s life forever. Enjoy!

Main Takeaways:

• Showing Up is Half The Battle: There will be times in life and business when simply being in the right place at the right time will change everything. But if you don’t show up, you’ll never actually find those serendipitous moments. Think of every event and every opportunity as a step forward and a chance to take your company to the next level.
• Don’t Bat An Eye: If you have made an impact in your category, there will always be copycats and competitors. You can’t focus on them because it will distract you from what’s important. All you should do is work on making the best product so that even with all the competition in the world, customers will always return to you because your product is far and away superior.
• Prioritizing What’s Needed: When you’re first getting your business off the ground, oftentimes you have to build the plane as you’re flying. You don’t always have the money or the resources to set us your backend systems or marketing teams the way you want to, so you just do what works. But as you grow, you have to go back to those foundational elements of a business and prioritize your efforts to sure everything up.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.