The Jason Levin Show #75: Tom Orbach – The $23B Startup Meme Strategist
Tom Orbach is a viral meme marketer and Head of Growth at $23B cybersecurity startup Wiz (00:28) How do you go viral on LinkedIn? (03:28) “Founders are basically influencers” (05:18) Tom’s viral LinkedIn song (yes, I put it on this pod) (06:54) Understanding the memes = understanding the industry (08:15) Tom’s “Meme Battle” strategy (09:17) The rise of “mini tools” (yes, it’s about my penis) (16:05) Is “screenshot marketing” the next big thing? (21:56) Why people stealing your memes is good (24:59) Tom’s secret advice for meme account outreach (25:28) Should we be bullish on event marketing? (30:34) How my dog is helping me get signups for Memelord Tech (32:26) Marketing tactics to be bullish on in 2025: mini games
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.