Deciding what not to do is as important as deciding what to do. That’s true for companies, it’s true for products, and it's true for VCs too.

Emergence Capital is known for a few superstar deals, like Crunchbase and Zoom, but also for their focus sourcing and selecting deals. They look at B2B software as a service companies, and nothing else.

In the early 2000s, when the firm started, it wasn't an obvious space to place a bet. But it turns out that massive value is unlocked when you hone in and focus. Today we talk to General Partner Santiago Subotovsky, who just became one of the first investors from LatAm to make the prestigious Midas List.

In this episode:

The advantages of staying focused.
How they assess patterns of successful entrepreneurs.
What he's learned from the founder of Zoom, their biggest investment to date.
Are the best deals really the ones where there's controversy?

Check out Latam's first rolling fund at fund.latitud.com

Building good sh*t in Latin America?

Learn about how Latitud can help you at latitud.com
Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
Sign up for our weekly newsletter for founder insights and some tough love
And follow us on Linkedin / Instagram / Spotify to stay in the loop

#25 - Unlock value by focusing: Santiago Subotovsky, Emergence Capital