Thought Behind Things Sannan Saleh: Pakistan’s Media Industry Needs More Writers! | 463 | TBT
In this episode of Thought Behind Things, we’re joined by Sannan Saleh, a filmmaker, storyteller, and creative producer who’s worked with global giants like Comedy Central in Los Angeles before returning to Pakistan. Sannan shares an unfiltered look at the real state of Pakistan’s entertainment industry, its creative challenges, and the opportunities AI now brings.
We explore:
- How his journey from Duke to LA shaped his creative mindset
- What made him leave a stable career in the U.S. to return to Pakistan
- Why content distribution is easier than ever
- How Pakistani TV channels are afraid to take creative risks
- Why boomer producers are out of touch with Gen Z audiences
- Why Pakistan doesn’t have a talent problem, it has a direction problem
- The elitism in filmmaking and why cinema must be made for everyone
- How AI tools will slash production costs and change creativity forever
An unapologetically honest conversation about filmmaking, creativity, and the evolving mindset of Pakistan’s new generation of storytellers.
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Sannan's Instagram: https://www.instagram.com/sannansaleh/
Special thanks to Daftarkhwan for providing us with the studio space.
You can find out more about them at: https://www.daftarkhwan.com/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid