Leveling Up: How Product Collective's Pendo Acquisition Amplifies the Product Community
Oct 17, 2024
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Todd Olson, CEO of Pendo and a champion of product community building, joins Mike Belsito to discuss Pendo's acquisition of Product Collective. They dive into how this partnership will elevate the product community through expanded events and resources. Todd shares his insights on the origin of Product Collective and its evolution into a prominent network for product professionals. They also highlight the exciting changes ahead in product management education and the importance of mentorship and collaboration in fostering innovation.
Product Collective's acquisition by Pendo represents a pivotal step towards enhancing the product community through increased resources and support.
The ongoing involvement of Product Collective's core team aims to maintain and expand their initiatives while integrating with Pendo's established networks.
Deep dives
Acquisition Announcement and Its Significance
Product Collective has been officially acquired by Pendo, marking a significant milestone for both organizations. This acquisition is expected to strengthen their combined efforts in supporting the product community, leveraging Pendo's established presence and resources. The acquisition was announced during two major events: Industry, a product conference in Cleveland, and Pendemonium, Pendo's conference in Raleigh, where the deal was finalized. This move signifies a commitment to enhancing the product experience by merging the capabilities of both teams to better serve product professionals.
Continuity in Operations and Community Engagement
Despite the acquisition, the core team of Product Collective, including Mike Belsito and his partner Paul, will remain actively involved in leading their initiatives. They will continue organizing events like the Industry conference and will integrate with Pendo and Mind the Product's existing community efforts. Their commitment to sustaining and enhancing the Product Collective newsletter also remains firm, ensuring regular updates and resources for product professionals. This continuity aims to enhance community engagement, empowering product people with valuable information and networking opportunities.
Expanding Event Opportunities and Collaborative Efforts
The partnership with Pendo and Mind the Product opens up a wealth of possibilities for new events and collaborative content. With over 200 Product Tank meetups and existing conferences, the integration will allow for expansive outreach and increased visibility for product management topics globally. By joining forces, both organizations foresee numerous opportunities to co-create events that dive deeper into product management issues and expand their reach to a larger audience. This collaboration is expected to elevate the quality and variety of resources available to product professionals worldwide.
Future Vision and Community Impact
Looking forward, both Product Collective and Pendo are excited about the potential for growth and community impact within the product management space. The vision includes hosting industry-specific conferences and fostering connections across different sectors, bringing unique challenges and solutions to light. They aim to enhance the professional development of product managers globally, ultimately helping businesses succeed through improved product strategies. This proactive approach highlights their commitment to nurturing the product community and creating lasting impacts on individuals and organizations alike.
In this revealing episode of Rocketship.FM, host Mike Belsito pulls back the curtain on a significant milestone: Product Collective's acquisition by Pendo. Mike shares the origin story of Product Collective, from its humble beginnings as a passion project to its growth into a cornerstone of the product community. He candidly discusses the challenges of running a bootstrapped company and the exciting possibilities that come with joining forces with a larger entity like Pendo.
The episode features an exclusive interview with Todd Olson, CEO of Pendo, who provides insights into the company's commitment to community building and its vision for the future of product management. Together, Mike and Todd explore how this acquisition will impact the broader product community, discussing plans for expanded events, increased resources, and a more connected global network of product professionals. This episode offers listeners a unique behind-the-scenes look at a major industry move and its potential to shape the future of product management education and community.
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