Fried chicken is booming in Britain - the market is now worth over £3bn a year. Up and down high streets, a whole new generation of fast food chicken restaurants have sprung up, buzzy US imports like Wingstop and Dave’s Hot Chicken, putting pressure on the established brands.

In part, it’s down to Gen Z enthusiasm, driven by pop culture hits like Chicken Shop Date as well as viral ASMR videos of crunching, chewing and sizzling.

So how can the market leader and established brand KFC maintain its dominance? And what does the fried chicken boom tell us about the way Britain - and British diets - are changing ?

Guest:

Rob Swain, General Manager, KFC UK & Ireland

Hosts:

Hannah Prevett, Associate Business Editor, The Sunday Times
Dominic O’Connell, columnist, The Times & business correspondent, Times Radio

Producer: Miriam Hall

Senior Producer: Julia Johnson

Development Editor: Sandra Shmueli

Executive Producer: Kate Ford

Get in touch: thebusiness@thetimes.com

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