In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In today’s episode, Wes outlines the three phases of the data component essential for scaling a SaaS business. First, he reveals the six core metrics that matter most. These metrics are crucial to understanding user behaviour and pinpointing bottlenecks. Next, Wes introduces the weekly scorecard, a simple yet powerful tool to monitor these core metrics over time, making it easier to spot trends, identify bottlenecks, and make data-driven decisions. Finally, he explains the concept of Product Qualified Leads (PQLs) users who demonstrate high engagement and are likely to upgrade. By installing PQL tracking, teams can prioritize and convert users who are already getting value from the product.

Key Highlights:

05:15: Importance of identifying core metrics.
09:30: The top metrics to track for a product-led business.
12:45: Setting up a weekly scorecard for your team.
16:00: Identifying the biggest bottleneck through the scorecard.
19:20: Understanding and identifying PQLs.
23:50: How to leverage PQLs to increase conversions.

Here’s where you can purchase The Product-Led Playbook.

Ep 428: Sander De Groot - Co-Founder and Technical Lead, Thorizon