Female Startup Club From her mum’s living room to global success story, SoL Cups Founder Rebecca Veksler shares her journey from chronic disease to entrepreneurship (Part 1)
Today we’re chatting to Rebecca Veksler, the founder of SoL Cups! After going through a chronic health issue, Rebecca started this reusable cups business alongside her mum while she was back living with her during rehabilitation and since then it’s become one of the top 4 reusable cup companies globally.
We talk through her journey of building this business from the ground up but losing everything when the pandemic hit, the lessons she wishes she knew when she was starting out and how she approached global expansion.
When it comes to global expansion, there are two main points. Firstly, don’t expand globally if you’re not profitable and highly successful in the country where you started. Secondly, you really have to be there. Launching in another country is no different than launching in the country where you’re from. The reason it works is that you’re present, you’re available. Rebecca owes her success to the luxury she had to fly and to actually be there, boots on the ground. That first interaction. Showing face. It's absolutely key to dive into the country, the culture, the dynamic of the business relations, and really understand that interaction. Have the respect and time to join it. And if you physically can’t do it, to make sure to hire someone who is perfectly aligned with your mission and ready to communicate all those learnings to your partners directly.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Rebecca's Instagram
Solcups' Instagran
Rebecca's Personal Website
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