
The Truth about College Admission The Truth About The Price You Pay For College - Ron Lieber
Oct 17, 2023
Ron Lieber, bestselling author of 'The Price You Pay for College: An Entirely New Roadmap for the Biggest Financial Decision Your Family Will Ever Make' and New York Times 'Your Money' columnist, discusses understanding the financial aspects of college education, scandalous side doors and financial aid secrets, the importance of asking the right questions during the admission process, and the significance of self-reflection in the decision to pursue college.
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How Early Aid Shaped A Career
- Ron Lieber describes his family's financial upheaval and how a private school kept them enrolled when they couldn't pay.
- That early experience shaped his lifelong focus on financial aid and personal finance reporting.
The Side-Door Financial Aid Fix
- Ron tells of meeting an assistant director of financial aid through a 'side door' who taught them how aid worked for $50.
- That secret help got him to Amherst and taught him how to navigate opaque aid systems.
Merit Aid Is A Hidden Discount Channel
- Ron explains merit aid is a separate, often unpublished channel of discounts distinct from need-based aid.
- Many successful, sophisticated families are surprised to learn merit scholarships can change costs by six figures.

