It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her.

Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand around content that entertains. Then she joined Cheddar, a live media company at the intersection of news and technology, as a founding member of the executive team.

It’s not often that creative attitudes and perspectives honed in those environments find their way into B2B tech. But that’s what happened when Melissa joined ClickUp.

Her influence on the brand has given it a bold, playful and adventurous spirit that you rarely see in the SaaS world.

So we were overjoyed when she agreed to come on the podcast and talk about her work, her influences and her steadfast belief in the value of creativity in building brands that stand out. Join us as we discuss:

what inspired Melissa to swap media and entertainment for B2B SaaS
how the ClickUp brand has evolved under her leadership
the importance of doing things differently to stand out, even if they feel weird or unconventional
why storytelling and fun really matter when it comes to humanizing B2B marketing
how to bring internal teams on the journey with you

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

Enjoy!

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration

And finally please rate our podcast on Apple if you enjoyed it!

✌️

Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp