In this episode of the PILLAR Performance Podcast, Rasmus Barfred, co-founder of THEMAGIC5, discusses the journey of creating custom fit sportswear, starting with their innovative custom fit swim goggles. Rasmus shares his background in endurance sports and how his passion for swimming led to the idea for the Magic Five. He talks about the challenges they faced, including the impact of COVID-19 on their business, and their strategy for expanding into retail. Rasmus also mentions their long-term vision of creating custom sportswear for various product categories. Takeaways - THEMAGIC5 is a sports technology company that specialises in custom fit sportswear, starting with their custom fit swim goggles. - Rasmus Barfred, co-founder of the Magic Five, has a background in endurance sports and a passion for swimming. - The Magic Five identified a gap in the market for custom fit goggles, as most swimmers settle for the least worst option. - Their goal is to create custom sportswear for various product categories, using their scanning and fitting technology. - The Magic Five faced challenges, including the impact of COVID-19 on their business, but they adapted by donating goggles to EMT workers and exploring retail partnerships. - Their long-term vision is to change the way people buy and experience custom products. Chapters 00:00 Introduction to the PILLAR Performance Podcast and THEMAGIC5 06:15 Innovating the Swim Goggle Market: THEMAGIC5 Story 13:43 Understanding the Market: Brand Affinity and Consumer Behaviour 29:03 Challenges and Adaptation: Navigating the Impact of COVID-19 34:18 Expanding into Retail: THEMAGIC5 Strategy PILLAR Performance Shop online: https://pillarperformance.shop/ Instagram: https://www.instagram.com/pillarperformance_/ Tiktok: https://www.tiktok.com/@pillarperformance STRAVA: https://www.strava.com/clubs/1108245 Podcast: https://open.spotify.com/show/61jzgXksYsWryVDHFF4lDs?si=94c8e415b5f74e22&nd=1&dlsi=7f152f0de9cb4ae6 THEMAGIC5 Instagram: https://www.instagram.com/themagic5/ Shop: https://themagic5.com/?utm_source=organic&utm_medium=Instagram&utm_campaign=linktreebfwebsite