For The Record Episode 61: From Stand-Up to Standout with Dani Sher, PA-C
We're kicking things off with a little SPARKLE! Join our first guest of the season, Dani Sher, PA-C, Founder & Owner of Sparkle Aesthetics for an in depth look at ultrasound practicality, entrepreneurship & attracting the right patients to your Practice!
In the season opener, From Stand-Up to Standout, Dani takes us on a journey from early days in stand-up comedy to eventually finding her way back to medicine in the ER, to Aesthetics and now as one of the key leaders of the ultrasound movement. She's been an integral part of ultrasound education across the US training providers in her office in Chicago and at conferences around the country.
Her secret to success is her ability to make ultrasound approachable and understandable at all levels. From her Top Gun and Black Fish metaphors to using chicken breasts for target practice, attendees walk away with the power to begin using ultrasound in their day-to-day procedures.
She trademarked her approach, Safe Mapping ™ which cuts through the noise and complexities of full face vascular mapping to present what's important for an injector - the areas of the face where they are actually injecting!
Beyond her expert ultrasound skills, Dani is also a entrepreneur who took her practice from the occasional Botox party to a dedicated storefront in Chicago. In the midst of an expansion to accommodate her growing training programs, she's also busy hiring, onboarding, marketing, seeing her own patients and overseeing the operations at Sparkle Aesthetics. And, she's fitting it all in somehow while also being a wife and a mom.
Perhaps a creative outlet or a source of stress relief (either way we are here for it!) her comedy chops are one of the things she's well known for in the industry. Her parody videos of the Aesthetic underbelly bring a reality punch seasoned with well-timed humor. They say all the things we can't and remind us that at the end of the day, the pop culture obsession with influencers and social media fame aren't what makes a great injector!
We also explore her one-of-a-kind and always recognizable branding. Sparkle's identity is a throwback to the nostalgia of her childhood, shows like Be Witched and The Jetsons. It permeates everything she does and is a perfect example of bringing a concept to life. It also attracts her tribe- between her comedy chops, the office branding and DNA, and her larger than life persona, patients who end up at Sparkle are drawn there by design.
In this episode, we discuss:
- Creating a brand that attracts the right Patients for your Practice.
- The challenges and rewards of building your own business.
- Her own learning journey with ultrasound & how it's impacted the way she teaches and trains.
- The reason she created Safe Mapping™& how it can work in your practice.
- Her upcoming trainings, specifically Aesthetic Next!
We're thrilled to have spent this time with Dani learning the ins and outs of what makes a standout educator, injector and business owner tick! Episode #61 is a great way to add a little sparkle to your day!
Want more of Dani in your life? We've got two upcoming workshops at Aesthetic Next that you just can't miss! Learn more at www.AestheticNext.com/Workshops
Preshow Education- Wednesday, Sept. 6th
Facial Ultrasound Immersion with Dr. Stella Desyatnikova
Workshop: Saturday, Sept. 9th
Introduction to Ultrasound & Practice Uses
Dani also trains at Sparkle Aesthetics on a regular basis. Find out more about her courses here: https://www.sparkleaesthetics.com/training-for-providers
Find Dani on Instagram: https://www.instagram.com/dani_sparkle_pa/
Learn more about Sparkle Aesthetics: https://www.sparkleaesthetics.com/