Coffee With Cole: The Digital Writing Podcast

Marketing Secrets Behind Our $300k/Year Paid Newsletter (Write With AI)

50 snips
Aug 14, 2024
Discover the secrets behind marketing a six-figure paid newsletter. Learn how to convert free subscribers into paying customers with innovative copywriting tactics. Explore the pros and cons of platforms like Substack, ConvertKit, and Beehive to find the right fit for your goals. Uncover the importance of publishing frequency and how engaging social media content can drive traffic to your newsletter. Gain insights that can help you scale your online writing business effectively!
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ADVICE

Free Content Strategy

  • Write free content on platforms like X, LinkedIn, or Instagram to generate traffic.
  • Drive that traffic to a free newsletter to offer more value and build an email list.
INSIGHT

Paid Newsletter Value

  • People subscribe to paid newsletters for exclusive content (data, research, stories) or expert content (unique insights).
  • Consider what type of content you offer when designing your newsletter.
ADVICE

Choosing a Platform

  • Use Substack for simple paid newsletters, ConvertKit for digital product businesses, and Beehive for publications.
  • Consider Substack's recommendation engine, ConvertKit's advanced features, and Beehive's publication-focused design.
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