Coffee With Cole: The Digital Writing Podcast

Marketing Secrets Behind Our $300k/Year Paid Newsletter (Write With AI)

Aug 14, 2024

20:29

Snipd AI

Discover the secrets behind marketing a six-figure paid newsletter. Learn how to convert free subscribers into paying customers with innovative copywriting tactics. Explore the pros and cons of platforms like Substack, ConvertKit, and Beehive to find the right fit for your goals. Uncover the importance of publishing frequency and how engaging social media content can drive traffic to your newsletter. Gain insights that can help you scale your online writing business effectively!

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Quick takeaways

Effective marketing of a paid newsletter hinges on creating valuable free content that captures interest and builds an email list.

Choosing the right platform, like Substack or ConvertKit, is essential for achieving specific business goals and optimizing subscriber growth.

Deep dives

The Free to Paid Newsletter Model

A successful paid newsletter begins with creating free content on various platforms to generate traffic and attract potential subscribers. This free content should lead to a free newsletter designed to capture the interest of readers and build an email list for future marketing efforts. The purpose of the free newsletter is twofold: to showcase the value and extend the relationship with the audience while encouraging them to upgrade to the paid version. Subscribers are usually motivated to pay for exclusive content, such as in-depth research or expert insights, which cannot be easily consumed in short-form social media posts.

Importance of Including CTAs in Newsletters

01:02

The Model and Supply Chain for a Paid Newsletter Business

01:37

Mastering Marketing Strategies for Paid Newsletters

8min

Strategies for Building a Successful Paid Newsletter

13min

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Marketing secrets behind our $300k/Year Paid Newsletter (Write With AI)

In today’s Coffee With Cole, we go through my proven strategies to market a six-figure paid newsletter, including how to attract free subscribers and convert them into paying customers. After successfully building a newsletter generating over $300,000 in annual recurring revenue, I share detailed insights into copywriting tactics, content creation, and platform selection. We’ll cover the differences between Substack, ConvertKit, and Beehive, helping you choose the right platform based on your business goals. Additionally, you'll discover the optimal publishing cadence to grow your newsletter’s value over time. This episode is a must-watch for anyone in the ghostwriting, email marketing, and online writing niches looking to scale their newsletter business effectively.

(00:00) Intro
(00:32) The Supply Chain Of A Paid Newsletter
(07:21) How Often Should You Be Publishing Newsletters?
(12:29) How Do You Upsell Free Readers To Paying Subscribers?
(16:31) Attach CTAs At The End Of Your Newsletters
(17:34) Use Your Free Social Content To Market Your Paid Newsletter
(19:28) Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

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