The Sport Businessman Podcast #57: Massimo Zanetti, Owner Virtus Bologna & Founder Segafredo Zanetti
Conversation with Massimo Zanetti, Founder of Segafredo Zanetti and Owner of Virtus Bologna.
We discuss how he built a global coffee business from Italian roots, and why sport ownership and sponsorship are central to his strategy. The episode covers Segafredo Zanetti’s international expansion, the role of cycling and basketball in brand visibility, and the process of building Virtus Bologna into one of the most decorated basketball teams in Europe.
For collaborations, or if you are an investor or builder in sports and would like to appear on the podcast, contact: edoardo@sport-businessman.com
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About the Podcast:On The Sport Businessman Podcast, I speak with leading investors and operators in the business of sport, media, and entertainment. Together, we explore proven playbooks for profitability and strategies to ensure the long-term sustainability of investment and entrepreneurial projects.