The business opportunity in transparancy (Transformation Talks Part 2)

In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.

In this episode, we discuss:

– How brands are piloting Digital Product Passports and integrating them with suppliers

– The organisational and tech challenges of becoming data-driven

– Why transparency is about more than compliance — it’s about future business value

– How DPPs can enable better resale, repair, community-building, and product storytelling

We speak with:

Sara M. Rakstang, Founder & CEO, Repass

Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends

Linda Pimmeshofer, Founder, Change Retail

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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