Digital Dominance: Proven Marketing Strategies to Grow Your Service Business How To Build A Company Culture That Strengthens Your Marketing... with Bart McCollum & Dr. Gerald Hannah
Summary
In this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conversation explores the definition of company culture, signs of a healthy culture, and how to assess and improve your current culture. They also discuss the challenges of instilling behavioral competencies in high-achieving entrepreneurs and the importance of deliberate daily practices to rewire the brain and create new habits. The episode concludes with a discussion on how building an internal company culture is similar to inward-focused marketing and the importance of emotional intelligence in achieving success.
Links
https://www.linkedin.com/in/bartmccollum/
Takeaways
- A healthy company culture is essential for effective digital marketing as it ensures consistent messaging and alignment with the company's values and vision.
- Company culture applies to teams of all sizes, from small businesses to large organizations, and can be improved through deliberate daily practices.
- Assessing and improving your current culture can be done through surveys, measuring engagement, and developing behavioral competencies.
- Instilling behavioral competencies in high-achieving entrepreneurs can be challenging but is necessary for scaling and leading teams effectively.
- Building an internal company culture is similar to inward-focused marketing, where values and behaviors are communicated to the team to create a consistent brand experience.
- Emotional intelligence is a crucial behavior to improve upon for success, as it allows for self-awareness, effective communication, and connection with others.
Chapters
00:00 The Impact of Company Culture on Digital Marketing
07:35 Building Behavioral Competencies in High-Achieving Entrepreneurs
09:07 Assessing and Improving Your Company Culture
13:33 The Connection Between Internal Company Culture and Inward-Focused Marketing
16:33 The Importance of Emotional Intelligence for Success
Free High-Converting Website Checklist: FroBro.com/Checklist