I did a podcast about journalism for 12 years and this is what I learned
Dec 26, 2024
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Jill Olmstead, a journalism professor at American University and seasoned broadcaster, hosts this reflective conversation. They discuss the evolution of journalism, emphasizing local reporting and community engagement. The transformative power of podcasting in restrictive environments is explored, highlighting unique storytelling opportunities. The impact of AI on journalism and the changing media landscape is addressed, underscoring the need for human insight and diversity. Olmstead's insights shine a light on the future of journalism in a rapidly adapting digital world.
Success in podcasting stems from sharing a unique voice and perspective rather than just technical skills or instant popularity.
The evolution of journalism necessitates diversity and community engagement, redefining journalism to better serve underserved audiences.
Deep dives
Reflection on a Successful Journey
The podcast concludes after an impressive 650 episodes, a significant milestone considering that only a small percentage of podcasts survive beyond 12 episodes. The host reflects on the challenges of building a dedicated audience and emphasizes that success in podcasting is not merely about technical skills but about sharing a unique voice and perspective. Despite initial expectations of instant popularity, the journey has been about collaboration and personal growth, enriched by interactions with interviewees and listeners. This long-standing commitment underscores the dedication required to sustain a meaningful podcast over a decade-long journey.
Redefining Journalism and Community Engagement
Michael O'Connell discusses the evolution of journalism, particularly highlighting the unique role of the Kansas City Defender, which provides crucial community journalism. This segment of the conversation emphasizes the importance of focusing on underserved audiences and highlights how recognizing community needs can redefine what journalism looks like in practice. Journalists today are not just reporters but also activists who engage more deeply with their communities. O'Connell illustrates this shift by noting how effective journalism is evolving to serve specific local narratives that mainstream media often overlooks.
The Role of Diversity in Journalism
The podcast underscores the increasing importance of diversity in journalism, with a reflection on how 2020 served as a turning point for this essential dialogue. It discusses the significance of including various voices and perspectives in newsrooms to better reflect society's complexities. O'Connell points out that this pursuit of diversity is not just a trend but a fundamental necessity for effective journalism that contributes to a more inclusive democracy. By recognizing and embracing diverse narratives, journalism can build a stronger connection with its audience and facilitate meaningful conversations around critical issues.
Adapting to Change in the Media Landscape
The conversation transitions to the challenges and opportunities facing the future of journalism, emphasizing adaptability in the rapidly changing media landscape. While acknowledging the financial strains and layoffs within traditional media, there is a sense of optimism regarding the influence of emerging platforms like podcasts. O'Connell highlights that journalists and podcasters can still thrive by identifying niche audiences and fostering loyalty through focused content creation. He concludes with a message of empowerment, encouraging aspiring journalists to harness their skills and passions to effect change and impact their communities positively.
Michael O'Connell, host and one of the founding producers of It's All Journalism, shares what he learned from the more than 650 conversations he had during the podcast's 12 years.