The Freelance Friday Podcast How to Create a Successful Influencer Marketing Campaign
Oct 17, 2025
Ryan Redute, a short-form content creator and comedian known for his Michigan-based videos, shares his insider knowledge on crafting influencer marketing campaigns. He emphasizes the importance of setting clear goals and the impact of different creator types on campaign success. Ryan discusses the benefits of combining influencer content with paid ads and provides tips on effective outreach to creators. He also highlights budget strategies and creative processes that help maintain authenticity while ensuring successful collaborations.
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Start With A Clear Goal And ROI
- Set a clear campaign goal and decide how you'll measure ROI before contacting creators.
- Align creator type, format, and rates to that funnel stage (awareness vs conversion).
Creators Fill Different Funnel Roles
- Different creators serve different roles like awareness, conversion, or affinity.
- Pick creators for their specialty, not just follower counts, to match your objective.
Use Incentives To Drive Conversions
- Use incentives like promo codes or free trials to drive conversions via creators.
- Let the brand handle retention after creators deliver leads or trial signups.