181. The Problem with Video Prospecting w/ Ethan Beute

Video messaging has not moved very fast in terms of being normalized, despite the fact that it can dramatically improve communication throughout the entire CX and EX. There are three reasons why.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Listen in today to learn about why bad video prospecting has become an indictment on video prospecting overall — and the reasons why video prospecting can be so challenging.
Here are some thoughts from the episode:
Why video is still considered a new communication medium
How video addresses the emotional impoverishment of other digital communication
Three reasons why video prospecting fails
How leaders’ change management prejudices hold back their teams
Why human vulnerability is uniquely tied to video   


Check out these resources I mentioned:
Human-Centered Communication
Rehumanize Your Business
The Video Adoption Guide
Examples and Resources  


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