Underdogs and perception (with Norman Rohr, VP Marketing at Capmo)

Dec 14, 2023

42:06

Today we talk with Norman about two unconventional underdogs, Google and Uberall, and how they changed the perception.

We get into:

(00:00) - Introduction
(02:13) - Meet Norman
(07:20) - Google, the underdog
(11:25) - People didn't care about search, but..
(20:26) - Uberall - another underdog
(27:14) - Because of us or despite of us
(30:17) - Beyond one tactic
(32:58) - Getting buy-in
(38:26) - Finding the right profile

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