Give Peace A Brand

Gerald Holtom’s CND symbol, known internationally as the ‘peace’ symbol, made its debut at a protest march by the Campaign for Nuclear Disarmament on 4th April, 1958. 

The march went from London to Aldermaston, where Britain’s nuclear weapons were and still are manufactured. Five hundred cardboard ‘lollipop sticks’ displaying the logo were produced - and it’s since scarcely been out of circulation as an anti-establishment plea for peace around the world.

In this episode, Arion, Rebecca and Olly question whether Goya helped influence Holton’s iconic design; reveal how author J.B. Priestley had fermented the protests on this day; and consider the International Shoe Corporation’s dubious claim to the patent … 

Further Reading:

• ‘The Peace Symbol: Beginnings and Evolution’ (ThoughtCo, 2019): https://www.thoughtco.com/the-peace-symbol-1779351#

• ‘He gave his unforgettable work for nothing. Shouldn't the designer of the peace symbol be commemorated?’ (The Guardian, 2015): https://www.theguardian.com/commentisfree/2015/nov/28/shouldnt-british-designer-gerard-holtom-of-peace-symbol-be-commemorated-paris-attacks

• ‘Walter Wolfgang: 'why I marched to Aldermaston in 1958' (CND, 2018): https://www.youtube.com/watch?v=BLqBUws7R8E

#50s #UK #War #Design

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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

This episode first aired in 2023

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