Branding Through Relationships w/ Cairo Marsh

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Cairo Marsh, Founder and Executive Partner of relativ*, a marketing consultancy known for crafting brand experiences rooted in empathy and human connection. Cairo brings a global perspective—shaped by his upbringing in the Bronx and his time living and working in Tokyo—to the conversation. He shares how cultural experiences and customer service roots shaped his approach to marketing, branding, and what he calls “Relationshipnomics”: the business value of building meaningful relationships between brands and people. If you’re looking for ways to create deeper impact through branding and strategy, this episode delivers a fresh perspective that’s both practical and powerful. Cairo Kenan Marsh is the founder of relativ*, a marketing consultancy focused on relationship-driven brand strategies. With a career spanning the U.S. and Asia, Cairo blends cultural insight, customer service philosophy, and strategic marketing expertise to help brands foster authentic, lasting connections. He’s passionate about helping companies deliver value through empathy, innovation, and purpose.